How One Great George Street doubled their web traffic from ‘accessible’ design

Exactly how One Terrific George Road doubled their web website traffic from ‘available’ style

Over the space of a year, main London conference centre One Great George Road has more than increased their internet website traffic from re-designing their website making it a lot more easy to use and also DDA certified. To acquire far better internet search engine positioning and also hence increase web traffic additionally they have actually also embarked on a Search Engine Optimization task.

That are One Terrific George Street?
One Terrific George Road is a stylish as well as historic central London seminar place. Situated in the heart of Westminster the location has 19 spaces suitable for a wide variety of occasions, from seminars to meetings; training sessions to item launches, gives suppers to exclusive fine dining as well as the place is likewise readily available for unique use for weekend wedding receptions. With contemporary and conventional areas as well as the capability for 6-400 families, there’s a space for every occasion.

Although a popular and also developed conference venue currently, in 2004 it was felt that the company photo needed to be upgraded to far better show the distinguished nature of business. So, along with a new logo as well as brand-new sales brochures an access-friendly website was brought online in Feb 2005.

Web site production
Made and created with the aid of advertising company WDPA (currently SOUK Response) and developed by E-Business (part of Thomas Telford Ltd), the brand-new site took on the fresh new structured appearance that can be seen on all various other literature as well as material. In addition to updating the website cosmetically, the aim was also making it a lot more in line with the brand-new DDA criteria. The location is eager to offer a service for all, to ensure that people of all capabilities have very easy accessibility to the website and the centers in the building.

Improvements and additions consisted of an alternative for altering message dimension for sight-impaired customers as well as a web page describing ease of access attributes in the structure. A text version is likewise presently being created to improve the accessibility. With a clear navigating system, it was simplified to overcome from searching for an appropriate room, to seeing virtual trips and also making a reservation. As wedding party are an increasingly important source of company to One Great George Street, two unique areas were produced– one for weddings and also one for corporate visitors. These markets have quite various requirements so it is very important to separate them to make the website a lot more appropriate for the site visitor.

Search Engine Optimization opportunities
On the Search Engine Optimization front, fundamental structures were put down by E-business in late 2005 with the objective of testing the waters whilst totally looking into the SEO options. During the last 6 months since including key phrases, alt tags, meta tags etc, the positioning on the crucial search engines has enhanced a little, however by working with an experienced SEO firm the purpose is to obtain also higher exposure. Commercetuned (www.commercetuned.co.uk) are working with an ongoing task that includes including new website coding, link building as well as supplying referrals on keyword placing on the client interface.

With internet search engine advertising and marketing as well as optimization being such hot topics, the One Great George Street advertising and marketing technique should stay up to date with and top of these fads and are for that reason fully embracing any type of changes. The marketing plan has actually been adapted over the last 2 years to include this more and more with all campaigns currently consisting of e-shots as well as web advertising as a core aspect as well as all communications are directing the customer to the web site.

Site visitor numbers
With visitor numbers enhancing so considerably, the re-designed internet site has actually been a terrific success. Over the last 3 months an essential campaign was embarked on and also a quarterly e-newsletter was dispersed and the success of these can clearly be seen with visitor numbers at virtually triple exactly what they were before the re-design. From the site visitor statistics just what is additionally extremely encouraging is the increase in ‘returning’ site visitors. This once again has doubled over the last 6 months to 28% of total site visitors.

This boost in web traffic is terrific news for the venue and also is even more compared to anticipated, but there is still a lot more that could be done to enhance the awareness of this seminar center, which is why Commercetuned are currently aboard working on an all incorporating SEO/SEM job.